Relief

December 25, 2009 | Leave a Comment

Category: Auto-Biography, Society, Web

I’m a search engine optimization (SEO) specialist by profession, in addition to running a web development firm.  This is in no small part due to the fact that SEO requires little technical expertise.  I’m one of those people that never did figure out a VCR, has trouble with cell phones and is easily stymied by unfamiliar technology.  My running a successful web development firm is based on my having a superb staff and a solid business model based upon serving very small businesses.

In 2002, I figured out Google’s algorithm, long before the competition, pretty much by chance.  I was immersed in creating web directories.  My firm’s website achieved position #1 for “web site design” and maintained that position for over a year.  I was getting top ten spots for items such as “lingerie,” “mortgage” and “airplane tickets.”  By achieving such high positions, the firm was bringing in many clients.  At the time, I had a two-person firm, minuscule compared to my competition.  On November 15, 2004, Google made a dramatic adjustment in its algorithm, penalizing what it had been formerly encouraging.  My expertise dramatically diminished.  To reproduce what I had accomplished would take resources a two-person firm did not have.

At the height of my ability to quickly achieve high rankings for client sites, I conducted a Google search for a paragraph of text on the home page of my firm’s web design site to see how many other design firms had decided to steal wholesale my text so that their site could hypothetically achieve high Google positions.  Over 200 design firms had taken my home page text with no adjustments.

They were not aware that the text was of relatively no importance.  It was all about the websites linking to the page that they were stealing the text from.  This is common knowledge now, but it wasn’t in 2002.

This comes to mind because in this website, neoteny.org, there are concepts, ideas, principles, theories and paradigms that I would like to have stolen or permanently borrowed.  Having had the experience of having my productions hauled away willy-nilly, I’m wondering what the best way is to reproduce that experience as regards my thoughts and theories.  Posting a Creative Commons license allowing visitors to use posted text in whatever way they choose may have some effect.  What is at issue here is the best way to distribute unique content, information more commonly disseminated in an academic context than in an amateur’s horizontal, web-based world.

I have felt deeply gratified by the many people that have posted comments and emailed me from off this blog.  Receiving those responses has been a deeply rewarding experience.  How best do I encourage this?

In my life, I have chosen not to join an academic discipline and get a Ph.D.  Nevertheless, I seek ways to share what I feel passion for.  What does not appear on journal pages has difficulty being taken seriously.  Academic attention will not come.  But, I do seek opportunities to engage in discussion regarding what I find fulfilling to explore, and I seek alliances that encourage the possibility that those portions of my work that may offer usefulness have an opportunity to prove that this is so.

I’m a web marketing expert, so my theory websites get respectable traffic, several hundred unique visitors a day.  Over one million unique visitors in 11 years have visited my sites.  Still, I’m looking for more interaction, more discussion, more opportunity to share experiences.

In academia, one struggles to achieve a position that makes sharing possible.  In business, one struggles to keep from being ripped off.  In this new horizontal paradigm, one struggles to be relieved of what’s been created.

Relieve me.


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